VeriluxRetail displays
Displays built for the aisle
3D renders of HappyLight floor and pallet displays and SmartLight packaging, from a retail program that put Verilux displays in Costco, Sam’s Club, Walmart, Best Buy and Walgreens.
Mark W. Gifford
Designer and creative lead. Twenty years of packaging, retail displays, campaigns and publications, and the production systems that carry them to market.
Waterbury Center, Vermont
Most of my work is the part of design people actually hold: the box on the shelf, the display in the aisle, the page in a student’s hands. It has to read clearly from across the store and up close, and it has to ship on schedule.
Selected work
Brand, retail and publishing work for Verilux and for Palmer Creative Group’s publishing clients. Select any piece to see it full size.
Tyla SmartLight carton
A black retail carton for the Tyla desk lamp: the product shot carries every face, with benefits, features and a short explainer on Natural Spectrum light. Printed CMYK with a full-coverage UV coat.
Curve SmartLight carton
Four panels that do four jobs: the shelf face, the benefits, an illustrated comparison of Natural Spectrum and conventional light, and customer quotes. Trilingual specifications on the base panel.
SmartLight counter display
A 16 × 20 inch display with a fold-out base for the lamp itself. One image, one promise, three plain benefits.
Personal and Portable brochure
A trade brochure for the portable lighting line, sold through distributor D&H. Product copy, specs and a short lesson on how the eye responds to light.
LightBox Therapy website
An education-first storefront for light therapy: a clear explanation up top, products in the middle, and an expert voice alongside.
Verilux exhibit graphics
Large-format booth graphics that carry the brand from the show floor to the ceiling.
Textbooks and leveled readers
Page design and production for educational publishers, as project lead for clients including Scott Foresman, McGraw Hill, Scholastic and Vista Higher Learning.
Practice
Creative leadership
I lead projects across design, publishing and technology teams, coordinating stakeholders and vendors and translating between technical and non-technical people.
Brand and retail
Packaging, in-store displays, catalogs, advertising, trade-show graphics, websites, email and video, along with overseeing product photo and video shoots.
Publishing
Page design and production for educational and corporate publishing: InDesign, XML content production, Tridion Docs and PDF output.
Production technology
Python and AI-assisted tools that automate Word-to-XML conversion and document creation, with working knowledge of HTML, CSS and JavaScript.
Tools Illustrator, Photoshop, InDesign, After Effects, Premiere Pro, Python, Tridion Docs
Experience
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2021 – now
Specialist Lead, Communications
Deloitte, remote
XML and InDesign publishing, PDF layouts and email campaigns. Builds Python tools that automate Word-to-XML conversion and document creation in Tridion Docs, and helps design a mobile app for Deloitte’s DART website.
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2010 – 2020
Senior Visual Communications Designer
Verilux, Waitsfield, Vermont
Designed packaging, retail displays, manuals, catalogs, brochures, advertising, trade-show graphics, websites, email and video. Oversaw product photo and video shoots.
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2006 – 2010
Graphic Designer and IT Coordinator
Palmer Creative Group, Stowe, Vermont
Design and layout of educational publications. Project lead for Scott Foresman, McGraw Hill, Scholastic and Vista Higher Learning, delivered on time and on budget.
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2002 – 2007
Freelance Graphic Designer
Various companies
Identity packages, logos and stationery, and website design.
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1996 – 2001
Senior Network Engineer
The Trinity Group, Bethel, Vermont
Designed TCP/IP networks for businesses and schools across New England.
Displays placed in
Costco, Sam’s Club, Walmart, Best Buy, Walgreens, Bed Bath & Beyond
Publishing clients
Oxford University Press, Houghton Mifflin, Scott Foresman, McGraw Hill, Scholastic, Vista Higher Learning
Education
B.A., Multimedia and Graphic Design, Champlain College. Microsoft Certified Systems Engineer.
Have a role or a project in mind?
mwgifford@gmail.com- Download résumé (PDF)
- Waterbury Center, Vermont